Ezine Advertising:- Ezines are a very useful advertising tool if done correctly. One of the foremost important advantages ezines have is that the target group of individuals they ask. Of course, there are rules to be followed so as to achieve ezine advertising.
1. Write Benefits Not Features.
It may sound cynical but most people are selfish. They don’t care about your company or background but they are doing care about the advantages they gain. So, rather than saying that the “A” software title contains these features, attempt to specify that it’ll economize and time within the exact amount. Be as accurate as you can on that.
2. Choose very careful the ezines you advertise.
An ezine of 150.000 subscribers could seem tempting but you ought to ask yourself, how the publisher got those subscribers? He bought the list, used FFA, or used the same process? Does the publisher use contests for his subscribers so as to go to your website? If a subscriber visits your site because there is the possibility of growth something how expensive this subscriber is for your business? Zero if you ask me.
3. Double opt-in much better than single opt-in.
Yes, if you find an ezine that builds the subscriber base with a double opt-in method, it’s highly possible that you have a goldmine here. A double opt-in ezine of 2500 subscribers has more value than one opt-in ezine of 10.000 subscriber base. With double opt-in, you’ll be reassured that you simply will haven’t any spam complains and therefore the value of the prospects is far higher.
4. Run your ads more than once.
This is important because prospects have to see more than one time to absorb your message. One thing you’ll do is to run your ad 2-3 times and if the primary isn’t successful you’ll modify your copy.
5. The Headline is all the money.
People have their mailbox crammed with emails and spam lately. Obviously, they don’t have the time to read every single email they get. So the screening process starts with the headlines. It’s a simple as that if your headline sucks your all effort goes in vain. They will just ignore the whole message.
6. Call to action – Create urgency sense.
This is a copywriting rule you must follow. You must use the time pressure technique to the readers so as to act now. You can use limited-time discount offers. In that way, you tempt the reader to travel to your websitewhich is your first aim.
7. Track your ads.
Do Not underestimate that factor. If you begin to possess sales, how would you know which ezines produce the results? You can’t afford to miss that. With so many tracking software and services out, there is no excuse to risk your advertising budget on guessing.
8. Focus on Top-Sponsor and Lone ads.
They are the most effective. Top sponsor ads are on the highest of the publication and it’s the primary message the reader views. Lone ads are very useful because the reader views your message just with nothing else tracking his or her attention. Forget the classified ads, although they are cheaper. When you read a newsletter you specialize in the content or the 15-20 displayed ads?
Finally, as a recommendation, you’ll start checking out effective ezines on the directoryofezines.com. It’s the ultimate resource for tracking and advertising on targeted ezines.